What Is an Edmonton Wellness Partnership?
Edmonton wellness partnerships are most effective when they’re built on trust, consistency, and genuine community connection.
At YEG Thrive, we collaborate with local wellness brands to build long-term visibility through storytelling, events, and content — not one-off ads.
How We Work
Most marketing asks people to stop scrolling. We help people care.
Our approach is built on education, storytelling, and consistency — not one-off promotions or shouty ads. We collaborate with brands we believe in and introduce them to our audience in a way that feels natural, credible, and human.
If you’re looking for a quick post and instant results, we may not be the right fit.
If you’re looking to build trust, recognition, and long-term visibility in Edmonton’s wellness community — welcome.
What a Partnership Looks Like
You’re Featured as a Trusted Resource
We focus on what you do, who you help, and why it matters — not sales pitches.
This can include:
- Educational articles on yegthrive.ca
- Thoughtful social media features
- Event collaborations and community activations
- Ongoing visibility across platforms
Your brand is introduced the same way people discover great local businesses: through recommendation and experience.
You Benefit From Trust We’ve Already Built
YEG Thrive has spent years showing up consistently, supporting local businesses, and creating inclusive, community-first content.
When we collaborate with you, that trust transfers.
To our audience, it feels simple:
If YEG Thrive is featuring them, they must be worth checking out.
That credibility is hard to buy — but powerful to earn.
Visibility That Builds Over Time
One post doesn’t change behaviour. Repetition does.
Our partnerships are designed to:
- keep your brand top-of-mind
- create multiple touchpoints (web, social, events)
- build familiarity without fatigue
Instead of a short spike and silence, you get steady recognition that compounds.
You’re Part of the Community — Not Just a Campaign
We work with businesses that value connection, inclusivity, and long-term presence in Edmonton.
That means:
- your brand is surrounded by other trusted local partners
- collaborations feel aligned, not random
- our audience sees you as part of the ecosystem
People don’t just see your name — they start to recognize it.
We Act Like a Partner, Not a Platform
We don’t just post and disappear.
We help you:
- clarify your message
- shape content that actually resonates
- show up in a way that fits our audience
Many partners tell us this guidance alone saves them months of trial and error.
Why This Works
People are tired of ads. They’re not tired of good recommendations.
When someone discovers your business through YEG Thrive:
- they arrive warmer
- they trust faster
- they’re more likely to engage
That’s why many of our partners:
- stay longer than planned
- renew year after year
- see value beyond “clicks” and impressions
The impact shows up in better conversations, stronger reputation, and clients who already get what you do.
Is YEG Thrive a Good Fit for You?
We’re a great fit if you:
- want long-term visibility, not quick hits
- care about community and connection
- value storytelling over sales copy
- want to grow your presence in Edmonton authentically
We may not be the right fit if you’re looking for:
- one-off ads
- guaranteed overnight results
- purely transactional promotion
And that’s okay — clarity works both ways.
Let’s Build Something Together
Every partnership is a conversation. We offer structured packages, but we’re always open to creative collaborations that make sense for both sides.
If you’re curious about working together, we’d love to hear more about your business and what you’re building.
👉 Get in touch and let’s explore how a YEG Thrive partnership could support your goals.
What Partners Say
I have had the pleasure of knowing and working with TJ for a few years now. Throughout our friendship and business relationship, we at Central Social Hall have had the opportunity to collaborate on, work with and host events for YEG Thrive. TJ and the crew from YEG Thrive have been professional, collaborative, creative, prompt, diligent and most of all very easy to communicate & work with. Moreover, we as individuals and companies share the same commitment and passion for supporting and uplifting the community around us. That unwavering commitment to leaving the community better than we found it, while encouraging others to do the same is what I especially appreciate about the YEG Thrive Family. – Jesse Kupina (Central Social Hall)
The team at YEG Thrive and TJ Sadler are all about community, collaboration, and celebration which is why it’s a no brainer to say yes at any opportunity they throw my way. For years YEG Thrive has been bringing information to the people of Edmonton about what is offered out there in the health & wellness community. They love collaborating on events in the studio or out and about in order to feature different studio offerings. The recent sweat session we held at Metta Yoga was such an amazing turnout of people who haven’t even done yoga. The result was lots of laughs, comfortable environment, people were exposed to our studio and organized seamlessly by TJ. This community really brings everyone together. YEG Thrive also likes to celebrate everyone and recognize all the hard work of business’ in this industry. They created the YEG Thrive awards which we have been so pumped to have won numerous times, regardless it’s a fun way to celebrate everyone and bring the industry together under one roof for a great party! YEG Thrive thank you for being about community, collaboration and always fun celebrations! – Angela Zawada (Metta Yoga)
YEG Thrive has helped us immensely both professionally and personally. Besides contributing regular content, the biggest benefit to participating in this community is the opportunities it has given us: Networking with amazing like-minded, health and fitness business owners; trying new forms of fitness we would normally not try; and participating in educational seminars with leaders in the industry. We have met so many incredible people and with TJ leading the way the events are always incredibly positive. There are regular free events so they can be more accessible and inclusive to everyone. There are educational talks to discuss controversial topics to learn from the experts. There are events to highlight small businesses to help support each other and keep small businesses successful. There are events to bring a community together. There are events to get you out of your comfort zone and try something new. Thanks to the YEG Thrive community, ourselves and our business have had the opportunity to experience and participate in all of these things. This has made us better educated, better athletes, better members of our community, and has helped our business to grow. We cannot say enough good things about what YEG Thrive’s’ support has meant for us and how it helps many other people in similar situations in their personal and professional lives! Thank you to TJ and YEG Thrive for continuing to support us and every small business in our wonderful community! – Arri McWatt and Aaron Norris (Optimize Physiotherapy)
I have nothing but wonderful things to say about YEG Thrive. I enjoy reading their posts because they understand the importance of health and wellness in order to build a thriving community. The people behind the scenes of YEG Thrive genuinely care about Edmonton’s fitness scene. They provide their readers with 5-star information, guidance, and “sweat events” to help people stay active all over the city. Whether you are starting your fitness journey or a fitness pro, YEG Thrive has a little bit of everything to keep you coming back for more. I look forward to every post to stay on top of what is happening in Edmonton’s fitness industry. – Tony Nguyen (Owner of F.R.E.E. Fitness)
We have worked and collaborated with YEG Thrive the last years for articles and promotional materials. Their team is easy to communicate with and they always exceed our expectations. They have truly helped bring the fitness community together, making it more inclusive and accessible for everyone. I highly recommend working with them if you get the chance! -Jordan Jeske (The PROJCT)
Frequently Asked Questions
How do you measure ROI?
We look at ROI differently than traditional advertising.
Instead of focusing only on clicks or immediate conversions, we focus on:
- brand recognition and trust
- quality of inquiries and conversations
- long-term visibility in the Edmonton wellness community
Many partners tell us they hear:
“I keep seeing you everywhere.”
“I found you through YEG Thrive.”
That kind of awareness is difficult to track with a single metric — but incredibly powerful when people are choosing who to trust with their health and wellness.
Can you guarantee results?
No — and we’re very transparent about that.
What we can guarantee is:
- thoughtful, high-quality exposure
- alignment with a trusted local brand
- consistent visibility over time
- content that reflects your business accurately and professionally
Marketing is not a vending machine. It’s a relationship.
The best results come from showing up consistently, not from one-off promotions.
How long does it take to see results?
Most partners begin noticing impact within 2–3 months, with momentum building over time.
This often looks like:
- increased brand recognition
- more informed inquiries
- people referencing YEG Thrive when they reach out
The longer you’re visible, the stronger the effect.
Our model is designed for businesses thinking beyond the next 30 days.
Why don’t you offer one-off ads?
Because they don’t work particularly well — for you or for our audience.
Our community trusts us because we’re selective and consistent.
One-off ads tend to feel transactional and are easy to ignore.
Our partnerships are designed to:
- build familiarity
- create credibility
- deliver better long-term outcomes
That’s where we see the most value for everyone involved.
How should I think about pricing?
Think of our partnerships as an investment in:
- brand visibility
- trust and credibility
- long-term community presence
You’re not paying for a post — you’re paying for association with a platform people already trust.
Many partners compare it to:
- local PR
- brand-building
- relationship marketing
It’s not the cheapest option — and it’s not meant to be.
It’s designed to be effective.
Is this better suited for small businesses or larger brands?
Both — as long as the mindset fits.
We work best with businesses that:
- value storytelling and connection
- want to grow sustainably
- care about their reputation in the community
Whether you’re a single-location studio or a larger organization, the approach remains the same: show up consistently and authentically.
What if I don’t have polished marketing materials?
That’s very common — and totally okay.
We help partners:
- clarify their message
- shape content so it resonates
- avoid marketing that feels forced or salesy
You don’t need to have everything figured out before working with us.
How do we get started?
It starts with a conversation.
We’ll talk about:
- your business
- your goals
- what kind of visibility makes sense for you
From there, we’ll recommend a partnership approach that fits — not something generic or overbuilt.
Media Kit
To get a copy of our latest Media Kit, please message us at info@yegfitness.ca